Sentiment on Suguna's Facebook page and TikTok account, comments from 6 Aug to 6 Oct 2026.
Farmers are asking, not complaining. Three in four comments are people asking where to buy, how much, or how to partner.
Comments per bucket, each comment counted once.
Requests for an outlet in Joska, Kirinyaga, Gatukuyu, Nakuru, Ruiru, Juja and Naivasha.
Farmers ask for prices of chick mash, layers feed, kienyeji feed and chicks.
Farmers in Nyandarua and Mwihoko ask for delivery. One in Meru could not find the dairy feed.
Two people offered to be an outgrower or an agent.
Selected comment wording.
| Bucket | Comments | What people said |
|---|---|---|
| Outlet / coverage | 7 | "Any branch in Ruiru?" "Can you open along Kangundo Rd?" |
| Price and product | 6 | "How much is kienyeji feeds?" "How much is layers feed?" |
| Delivery and stock | 3 | "Can you deliver to Wanjohi, Nyandarua?" |
| Agent / partner | 2 | "Ready to partner as your agent." "I want to be an outgrower." |
| Purchase intent | 1 | "I need broilers." |
| Praise | 5 | "Good job." "Karibuni sana." |
| Unclear | 1 | One comment with no clear meaning |
replies seen. They point people to call or WhatsApp 0748054317 and do not give a price or a date.
prices seen in replies. No reply opened answered a price question, so the next farmer asks it again.
Reply with the price or a price-list image. Pin one price list on the page.
Post an outlet and delivery map. Name the next towns, starting with Ruiru, Naivasha and Kirinyaga.
Add an agent and outgrower sign-up link. Reply to every partner comment within a day.
Next steps: pin a price list and outlet map on the page · reply in thread within a day · pull a larger comment sample for the next review.
Few comments, none negative. TikTok gets views but little conversation, and what people do write is a question about where to buy.
Comments per bucket, each comment counted once.
Requests for stock in Bomet, Kitale, Webuye and Kirinyaga.
"How much for starters?" was asked under the Nyeri outlet video.
Most posts get 0 to 2 comments, so viewers are not being pulled into a chat.
A Uganda farmer asked how to get the chicks. Another asked how to join.
Selected comment wording.
| Bucket | Comments | What people said |
|---|---|---|
| Outlet / coverage | 3 | "Fikeni Bomet please." "Chicks and feeds in Kitale or Webuye?" "Kirinyaga ni when?" |
| Praise | 3 | Emoji and a short note on the feeds |
| Price and product | 1 | "How much for starters?" |
| Agent / partner | 1 | Uganda farmer asking how to get chicks |
| Intent / joining | 1 | "I need to join." |
TikTok did not load the reply threads, so we cannot say how the brand answered.
of the 13 opened had no comments, including two outlet launch videos.
End each video with one question, such as "Which town should we open in next?"
Pin a comment listing outlets and delivery areas. Answer the Bomet, Kitale and Kirinyaga asks.
Reply to each comment with the price or number. Pin the best answer.
Next steps: add a question to every video · pin outlet and price answers · re-read the comments next month with a full export.